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CarePass, Another Aetna Innovation – What’s Your Healthy?
Have you seen the new “What’s Your Healthy?” campaign? Here’s a few shots. BTW – My healthy is keeping up with my kids in sports and moving down a belt notch. As many of you know, I consider Walgreens...
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Aetna’s Metabolic Syndrome Innovation Program
I’ve been closely following Aetna’s innovation for the past few years (see post on CarePass and Healthagen). I had the chance last week to speak with Adam Scott who is the Managing Director of the...
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CarePass Updates – Medication Adherence and Stress
A few weeks ago, I had a chance to follow-up with Martha Wofford, the VP of CarePass about their latest press release. This was a quick follow-up interview to our original discussion. As a reminder,...
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Care Is Coming To Your PBM
The creation of the “softer, gentler” PBM is one of my predictions driven by the rise in specialty pharmacy. While generic fill rates and mail order penetration still matter to earnings, the focus...
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The Era Of The Two-Tier PBM Strategy
After Aetna, Cigna, and Wellpoint all moved into different PBM relationships with CVS Caremark, CatamaranRx, and Express Scripts, it certainly marked the end of much of the debate on whether a captive...
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